BY TYLER DURDEN
SATURDAY, JAN 11, 2025 – 07:15 PM
The 2024 presidential campaign that resulted in the re-election of Donald Trump was unique in many ways. One thing it demonstrated is the increased power that individual voices, first and foremost on social media, have in comparison to the actual “fourth power”, the news media.
And it’s not just mega influencers like Elon Musk or Joe Rogan, people with tens of millions of followers on social media, who shape the political views of many, especially young people these days, but also thousands of smaller-scale news influencers.
These are people with large social media followings, who regularly post about politics and current events but are, more often than not, unaffiliated with an actual news organization. As trust in news organization has eroded in recent years, news influencers have become more popular for those seeking independent voices outside the often-maligned “mainstream media”.
As Statista’s Felix Richter shows in the chart below, according to a Pew Research Center report commissioned by the Pew-Knight Initiative, 21 percent of U.S. adults regularly get news from news influencers, with young adults significantly more likely to do so than older ones.
Please read more at the below link
https://www.zerohedge.com/political/rise-news-influencers-and-where-they-can-be-found